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NEW techSOXTMTORONTO, ONTARIO, April 4, 2005 – A brand new accessory made its debut in the motorcycle world this month, and is expected to grab a quick foothold in the market. It just makes sense – socks designed specifically to maximize comfort and performance for motorcycle riders. techSOXTM now offers technically superior socks that are constructed specifically to eliminate painful pressure points inside motorcycle boots, to stay up instead of bunching and sagging down into the boots, and to keep riders’ feet dry and comfortable in any temperature.
What a great idea! And who better to design these socks than two long-time bikers? George Marnica, who started riding in his youth, and Nancy Mayer, who has been an enthusiastic rider for 27 years and who spent two years as National Events Manager for Ride for Sight, co-invented this amazing product with what they call F4 Technology: Fit, Form, Function and Finish. "We asked riders about their socks, and they complained about bunching and slipping down into their boots," says Mayer, "which leaves skin bare in cool weather. The other complaint we hear over and over is that feet sweat inside the boots and become uncomfortable at any temperature. We knew there had to be a way to create a great sock for bikers. When my feet are happy, I’m happy." "What’s different about these socks is that they’re built for riders by riders," says Marnica. "We spent months researching and perfecting the design and fabrics. The polypropylene in the High-Performance techSOXTM, for example, has one of the highest wicking capabilities of any fiber, which draws moisture from the skin." Don’t sweat it!techSOXTM Motorcycle socks are designed with riding in a variety of temperatures in mind. Through the use of four-channel fibers woven into the design, these socks remove moisture from the skin to keep you dry and comfortable in any weather. Heat flows up and out these channels, dealing with sweat. Injections of Lycra® enable techSOXTM to hug the arch, ankle and sock cuffs to prevent sagging. Special impact terry guards at the front shield your shins, at the back cushion your tendons from highway pegs, at the top of the toe area protect you from gear shifting stress, and on the heel and ball of the foot cushion you from the shockwaves that regular wear and tear send up your legs.
Marnica and Mayer have thought of everything. The toe in techSOXTM Motorcycle is seamless for a comfortable, blister-less fit, and the extra-large, double-weld elastic cuff at the top won’t roll or curl down. The 2002 techSOXTM Motorcycle will be launched with the revolutionary Stock Model, which is constructed from lycra and acrylic. In the near future look for the advanced High-Performance Model. Outperforming other brands in its class, the High-Performance Model features the addition of polypropylene to offer a greater compressed (softer) fiber, increased wicking and anti-microbic properties that cut down on foot odor. Custom cushion fit...Fit is the major feature that sets these socks apart from the competition. Once washed, the fibers retract and the socks look smaller, but then they stretch to conform to your foot exactly each time you put them on. You enjoy your own personal custom cushion fit!
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Copyright © 2002 JCJ Enterprises. All rights reserved.
